NOBULL
2020-2025
As the Design Director, I led the strategic and creative rebuild of NOBULL Apparel; shaping the design language, product architecture, branding strategy, material palette, and color direction.
ALL DAY ELEMENTS COLLECTION
We took a classic style and made it more functional. The All Day Elements collection is designed to be comfortable, versatile, and water-repellent.
FORM COLLECTION
A Women’s close to body knit collection showcasing a new standard of women’s performance apparel. High performance quick dry material with PFAS free moisture management and recycled fibers. Showcasing functional pocketing on high compression bottoms with low and medium impact sports bras.
MERINO WOOL COLLECTION
A FW’24 collection that celebrates engineered merino wool that performs beyond the gym. We engineered the material with tencel and spandex for added softness and comfort without compromising the thermal regulation and antimicrobial properties. Showcased in modern silhouettes and designed with functional pocketing, underarm gussets, and low profile construction.
APPAREL DESIGN DIRECTION
A few page sampling of the design strategy and branding deck built to establish key design principles and functional elements that define NOBULL apparel.
NOBULL Apparel_2025 and Beyond
A preview of Mens and Womens collections that serve as the NOBULL apparel relaunch in 2025 and beyond.
